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What is Design
Management?
This track is designed to address
a critical need of innovative capability by design for knowledge-based
economy. It aims to provide students with theoretical background,
professional experience and the opportunity to expand their knowledge
of areas: strategic design planning, knowledge management for
design and design enterprise management.
This course examines the principles
and practices of the many integrated design disciplines including
products, communication and environments. Students learn about
how product, business and brand strategy can be effectively delivered
through design management and planning and how the design and
creative processes in the context of business strategy and innovation
management can be optimistically managed.
Lectures, case studies, workshops
and academic texts provide students with both Thai and international
perspectives on managing design. Also, guest speakers and associate
lecturers, through the School's strongly established networks
with the design and creative industries, offer a helpful approach
into current design management principles and practices. Moreover,
it offers a range of choices that students have an opportunity
to study other design aspects, such as physiology, psychology
and/or cultural studies for design
The course is mainly aimed at
two types of background: a design background and a business/marketing/non-design
background. |
